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Our most popular articles you may have missed. Kristen Stweart for Chanel In January 2020, the actor was appointed as the global model for Calvin Klein, making him the first Korean actor to be given that appointment. The shows hashtag # (Love Between Fairy and Devil) also generated 8.33 billion views on Weibo, with Wang personally gaining 4.81 million followers on Weibo and 6.87 million followers on Douyin during the shows broadcast. However, Loro Piana isnt the only brand that Hyun Bin is endorsing. Federer has been a Rolex ambassador since 2011, over a decade-long affair. One must note here that while the short-term results may not be measured accurately if the campaigns are managed well, these partnerships yield long-term benefits such as increased brand loyalty and equity, which help transfer to higher sales.. And how has his stardom risen in China? The Itaewon Class actor was chosen as the brand ambassador of Montblanc Korea in 2018. The EXO star, who was in Singapore for Pradas Spring/Summer 2019 Party, is now the ambassador for the brand. Louis Vuitton Taps BTS as Global Ambassadors - People The luxury brand welcomed the beloved boyband to the family on April 23 via Twitter. Another iconic partnership with the fashion and beauty house Dior and a woman with global fame, Sharon Stone, was the talk of the town for a while. Louis Vuittons Shifting Celebrity Strategy | BoF - The Business of Louis Vuitton Emma Stone was signed as one of the celebrity brand ambassadors for the iconic brand LV right after the fame of La La Land movies. On January 6, ADOR also released pictures of the star modelling Burberrys Spring/Summer Pre-Collection. Otherwise known as one of the most renowned and influential groups in the world, BTS is making their mark in the world of fashion with their appointment as House ambassadors for Louis Vuitton, sparking then Louis Vuittons Mens Artistic Director, Virgil Abloh to comment that this wonderful partnership adds a modern chapter to the House, merging luxury and contemporary culture.. Kendall Jenner rocks sheer top, fur mini skirt for date night with Bad Bunny, Padma Lakshmi claps back at trolls: 'I have boobs, I have nipples', Miley Cyrus mom, Tish Cyrus, engaged to Prison Break star Dominic Purcell, Fans confused over Lala Kent, Ariana Madixs White House dinner appearance, Sofia Richie shares intimate snaps from honeymoon with Elliot Grainge, Mark Wahlberg: Family is thriving after ditching Hollywood for Las Vegas, WNBA star Brittney Griner is heading to the Met Gala, Everything we know about Met Gala 2023: Guest list, theme, how to watch. For what its worth, Chalamet seems to be entering hisMotomamiera. To read more about the latest Korean celebs who are ambassadors of designer brands, tap our #LinkInBio. Louis Vuitton Names Zendaya as their Newest Ambassador Her recent one in 2022 for attending the Oscars in a pair of Chanel shorts. This partnership became even more concrete and fruitful when in 2018, LV introduced Emma Stone as the new face of the brand. Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and She is only the second current Chinese brand ambassador for luxurys largest brand, joining superstar Kris Wu. In fact, members like Hanni was appointed as brand ambassador for luxury fashion label, Gucci on October 28, 2022. Often, these early bets evolve into something bigger. John Travolta for Breitling Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from Her World. In 2022, Cate Blanchett has worn Louis Vuitton to the Csar Awards 2022 and the Chaplin Award Gala. The drivers and restrictions are usually put together, HydroSurv and Sonardyne have completed a demonstration project involving HydroSurvs Uncrewed Surface Vessel (USV) and Sonardynes acoustic communications technology, whose combined capabilities the two companies showcased at the site of the Valorous floating wind project,, New Jersey, United States This Data Center Construction Market research examines the state and future prospects of the Data Center Construction market from the perspectives of competitors, regions, products, and end Applications/industries. She was also the face of Chanels Coco Neige campaign, shot by legendary photography duo, Inezandvinoodh. KidSuper's Colm Dillane Likes That His Bold Designs Are Difficult To Wear, Ice Spice, Nessa Barrett, Pinkpantheress, and RAYE Star In New SKIMS Campaign, Blackpinks Coachella Set Was A Mini Fashion Show, 'The White Lotus' Star Beatrice Grann Gets Ready for COS in Paris. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. "I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. Between both hands, she clutched a Capucine handbag in topaz blue, mirroring the Mediterranean backdrop. Plus, what else to watch for this week. Louis Vuitton announced Zendaya as the brand's new house ambassador and the face of its Capucines bag campaign on April 20. Rolex is known to have been at the forefront of golfing long before Tiger Woods came along and became one of the brands ambassadors. generates more revenue a year than any other luxury label, At the Academy Awards, New Rules on the Red Carpet, The Duo Shaking Up the Business of Celebrity Styling, Quiet Luxury Has No Place at the Met Gala, Peter Hawkings Named Creative Director of Tom Ford, Richard Avedon: Major Names Celebrate the Legacy of a Unique Photographer. The singer herself has been appointed as Cartiers global brand ambassador adding to her impressive list of brand partnerships including Dior. 4,224, This story has been shared 3,935 times. April 4, 2022, What is Market Research? In December 2021, Longines announced that the actor would be joining other A-list celebrities to be their brand ambassador. The 36-episode drama took the number one spot on Chinese streaming platform iQiyi in 2022 and, according to stats, was played 2.67 billion times. These celebrities range from movie stars to singers, globally known models, pro athletes, and leading social influencers. Enhance your fathers wrist with the #LonginesMasterCollection. the brands latest collaboration line with Japanese artist Yayoi Kusama, Chinese boy idol band TNT (Teens in Times), Chinese Olympic champion snowboarder Su Yiming, Squid Games, Seoul, And Stars: Louis Vuitton Pre-Fall 2023 In South Korea, Yeezy Who? Ambassadors How much of Vuittons marketing budget goes to celebrities each year? Louis Vuitton called BTS "one of the most renowned and influential groups in the world" in a press release announcing the ambassadorship. Fans Think Zendaya Is Giving Bond In A Slinky Black One In fact, the Golden Globe-winning actor has worked with fashion and beauty brands like Lancme, Bvlgari, and, most recently, Valentino. Peter White/Getty. A post shared by AN YUJIN (@_yujin_an). Louis Vuitton Announce Cate Blanchett As Their Newest House Louis Vuitton Names New Chinese Brand Ambassador She fits the brands style so much that she is affectionately known as Human Chanel among fans. Karl Lagerfeld described her as a synthesis of the young Coco Chanel and famous ballet dancer Zizi Jeanmaire. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Ad Choices, Zendayas First Red-Carpet Look as a Louis Vuitton Ambassador Includes a Backless Waistcoat. He was also seen in photos with Guccis chief executive Marco Bizzarri, Netflixs head honcho Ted Sarandos and Hollywood star Leonardo DiCaprio. Korean celebs who are ambassadors of designer brands - Her With his winning spree towards becoming a tennis legend, he has bagged many tournament titles and lucrative sponsorships, one of which has been with the affluent luxury watch brand Rolex. The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. The South Korean actor needs no introduction, and even if youre not familiar with him, then you wouldve probably at least seen him in advertisements for Lazada. Subscribe to our newsletter for a look ahead to what drives the worlds biggest cultural consumers. In one particularly outstanding look, the "Spider-Man: No Way Home" star stood in a monochrome minidress split down the side with an oversized gold zipper. Stylists Zadrian Smith and Sarah Edmiston, who work with the likes of Ariana DeBose and Naomi Scott, are pushing brands to expand with whom they consider working. I cant wait to share Panthres great beauty with everyone.. If a major star suddenly becomes available, the budget can be found. So, who is the handsome 24-year-old actor with over 17 million Weibo followers? Audrey is one of the most iconic fashion influencers known to this date. (Thats on a playing field where in the US alone, Louis Vuitton, Chanel and Dior spent a combined $44 million on print and online advertising in the first quarter of 2022, according to research firm MediaRadar.). The promotion will start rolling out on May 26 in the U.S. "The embarrassment is just going to keep growing over this," Laura Harth, the campaign director at Safeguard Defenders, told Newsweek. Chlo Grace Moretz, Jennifer Connelly and Alicia Vikander with Nicolas Ghesquire in Paris in 2019. The Thai-born K-pop singer/rapper is not only the brand ambassador for Bvlgari and Celine. Zendayas First Red-Carpet Look as a Louis Vuitton Ambassador Includes a Backless Waistcoat. April 20, 2023 by Chanel Vargas. pic.twitter.com/WzRHWb3piB. Focused on capturing the skincare line of the brand and a deep focus on reaching out to the woman closer to and above the 40+ age group, the luxury brand here partnered with Sharon Stone to connect with such women who will identify with her and will enjoy the benefits of taking good care of their skin. Market research is the systematic process of collecting, analyzing and interpreting data about a target market. The singer started attending Gucci shows is 2018 before being appointed as an ambassador in 2019 through an eyewear campaign. , the brand is effectively doubling down on its menswear market in China with a promising young Gen Z talent. Acting as a crucial ingredient of their marketing mix, these celebrities sometimes become decade-long brand ambassadors and spokespersons of luxury houses.