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Subscribe to Ad Age now for the latest industry news and analysis. Chewy's 2021 first quarter was also quite positive, with $2.14 billion in net sales yielded a modest net income of $38.7 million. As operettic music plays in the background, a dog looks out a window and daydreams about his ideal Christmas morning. Walter's debut commercial racked up more than two million views on YouTube. What are the breed of dogs in the Peanut Butter Box Chewy commercial A Complete Guide, How do you photograph a black dog? 387,126,949 The TikTok hashtag takeover #ChewyMoreThanAPet kicks off on April 11. Riley, 4-year-old Cavalier King Charles Spaniel. By Ad Age and Creativity Staff. At Chewy, we're all about tail waggin' and funny dog videos. Chewy picks legal dogfight as it makes aggressive push into the pet $9,091,513 1,122,767,244 We partner with more than 3,500 of the best and most trusted brands in the pet industry offering more than 110,000 products and services offerings, to bring what we believe is a high-bar, customer-centric experience to our customers. 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Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. $62,915,210 Optimize TV Ad Spend With Q1 2023 Insights. Chewy TV Commercials - iSpot.tv By Ad Age and Creativity Staff. See which brands are buying ads in Super Bowl 2022. ), Impressions: Data provided by iSpot.tv, The New Standard for TV Ad Measurement. And Duracell says, Your gifts deserve Duracell.. (Scroll down to watch them all.). 7,701,772,883 72andSunny is a global creative agency that believes in creativity that wins. "I know, right?" You can connect with Chewy on Facebook, Twitter and YouTube or by phone at 1-800-672-4399. Unsurprisingly, most tweeters simply can't get enough of Walter the cat. Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. Real-Time Video Ad Creative Assessment. He runs out of the house and into his owner's truck, tries to chase cats up a tree, plays fetch, and even chases cattle. We seek to continually develop innovative ways for our customers to engage with us, as our website and mobile app allow our pet parents to manage their pets health, wellness, and merchandise needs, while enabling them to conveniently shop for our products. Shelby Vetter Once verified, the information you provide will be displayed on our site. The owner is surprised. Are you a print subscriber? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. With offices in Los Angeles, New York, Amsterdam, Singapore and Sydney, 72andSunny is on a mission to expand and diversify the creative class. Chewy collaborated with award-winning creative agency 72andSunny to bring this concept to life. By Mike Bedard / July 27, 2021 12:39 pm EST Once every four years, people gather around their televisions to watch the world's greatest athletes compete in basketball, gymnastics, and more. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. A few highlights: The gang from Progressive gets in on a family photo. 1,557,587,637 So when we got this dog reaction video of Tessie watching our new Chewy TV commercial, we just had to share this! 6,533,831,145 TV Spend: Impressions: A Comprehensive Guide, How big do Basenji dogs get? The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. October 10, 2021 5:48pm. This press release features multimedia. Doritos and Megan Thee Stallion Giorgio and Ralph - Giorgio, a 3-pound Chihuahua with an ego 10 times his size, and Ralph, a 200-pound gregarious fellow, are an unlikely canine duo. While the commercial may be cute, it is not exactly a Pyrenees breed. "That @chevrolet truck commercial with Walter the cat might be my absolute favorite commercial in the history of television," wrote one of Walter's fans. All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to peoples relationships with their pets, said Orlena Yeung, Chewys VP of brand marketing. "I'm officially over Walter the cat," one user wrote. Submissions should come only from actors, their parent/legal guardian or casting agency. You may unsubscribe at any time. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Online pet retailer Chewy has seen a surge of growth over the past year as millions adopted new pets. Chewy.com TV Spot, 'Holiday Moments' - iSpot.tv What may seem wacky for some for example, including a pet in a will or forsaking sleep for their pets comfort is of course encouraged, expected and applauded by Chewy. Five charismatic pets star in the Chatty Pets campaign. who discuss mixed sentiments about their latest doorstep delivery," according to the company's statement. 72andSunny has been recognized as one of Fast Companys Most Innovative Companies for two years in a row, a two-time Agency of the Year winner for Advertising Age and Adweek and Entertainment Agency of the Festival at Cannes Lions in 2021. The Chatty Pets portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. Were dedicated to providing the best customer service thatll keep you and your best bud on your paws. Believe it or not, though, not everybody was that amused by Walter and his shenanigans. Published on November 11, 2020. As pets continue to be integrated into all elements of human lives, Chewy understands and appreciates that every pet has a distinct personality.